Kia to Shift Strategy with Locally Manufactured Sorento Hybrid for India

Kia is reportedly preparing to introduce the Sorento SUV to the Indian market through a comprehensive local manufacturing strategy, moving away from the traditional Completely Knocked Down (CKD) assembly method. Codenamed MQ4i, the premium SUV will be produced at the brand’s Anantapur facility in Andhra Pradesh. Unlike the Carnival, which relies on imported kits, the Sorento is expected to be integrated into the plant’s primary production line—often called the “mother line”—which has been upgraded with specific welding, stamping, and painting parameters to accommodate the flagship vehicle’s dimensions.

Powertrain and Technical Specifications

The India-spec Sorento is anticipated to utilize a self-charging hybrid powertrain, likely centered around a 1.5-litre four-cylinder petrol engine. This configuration aims to balance performance with the fuel efficiency demands of the premium segment. Key technical expectations include:

  • A self-charging hybrid system to compete with existing strong-hybrid rivals.
  • The potential inclusion of an All-Wheel Drive (AWD) drivetrain.
  • A focus on high localization to facilitate competitive market entry.

While a plug-in hybrid variant is available in international markets, it is currently not expected to be part of the initial Indian rollout.

Dimensions and Interior Utility

As a three-row premium SUV, the Sorento measures approximately 4.8 metres in length and 1.9 metres in width, featuring a 2,815 mm wheelbase. This positioning places it significantly above the Seltos in Kia’s internal combustion engine (ICE) hierarchy. The vehicle offers substantial cargo flexibility, with boot space ranging from 190 litres with all seats upright to nearly 2,000 litres when the rear rows are folded flat.

Market Outlook and Competition

By opting for full-scale local production, Kia is reportedly targeting annual volumes of 50,000 units, a figure that suggests an intent to capture a significant share of the premium SUV market while potentially utilizing India as an export hub. The Sorento will likely compete against the Toyota Innova Hycross and the Maruti Suzuki Invicto, focusing on buyers seeking a blend of hybrid technology and three-row practicality. Industry estimates suggest a price bracket of Rs 30 lakh to Rs 40 lakh, with a market launch projected for later in 2026.

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