As the automotive industry shifts gears into 2026, Honda Cars India has officially announced a price revision across its entire lineup, with the popular Elevate SUV seeing a significant adjustment. While a New Year price hike is a standard industry practice to offset rising input and logistics costs, the 2026 revision for the Elevate carries a surprising twist. While most variants have seen a marginal increase of approximately ₹10,000 to ₹13,500, the entry-level SV Manual variant has taken a massive leap, becoming ₹59,990 more expensive.
This strategic realignment pushes the starting price of the Elevate to ₹11.60 Lakh (ex-showroom), narrowing the gap between the base and mid-spec variants. For many budget-conscious buyers, this entry-level price hike might be a bitter pill to swallow, especially as the mid-size SUV segment becomes increasingly crowded with new tech-heavy rivals like the Tata Sierra and the Maruti Suzuki Victoris.However, it’s not all bad news for Honda enthusiasts. Despite the sticker price increase, the Elevate remains one of the most mechanically sound and “honest” SUVs in its class. It continues to be powered by the legendary 1.5L i-VTEC petrol engine, delivering a reliable 121 PS of power. With a segment-leading 220mm ground clearance and a 5-star Japanese NCAP safety rating, the Elevate still positions itself as the practical choice for the Indian family.
Furthermore, savvy buyers can currently find substantial relief at the dealership level. To clear out outgoing 2025 stock, many showrooms are offering massive “New Year” benefits that can reach as high as ₹1.76 Lakh, effectively nullifying the impact of the 2026 price hike for those ready to make a move this month.
Variant-Wise Pricing Adjustments
The January price revision is not uniform across the Elevate lineup, with the most substantial increase applied to the entry-level model. The adjustments are as follows:
- SV (Base): The entry-level variant saw the steepest hike of Rs 59,900, moving its starting price from Rs 11 lakh to Rs 11.6 lakh.
- V Trim: Both manual and CVT versions received a price increase of Rs 9,990. The manual variant is now priced at Rs 12.06 lakh, while the CVT stands at Rs 13.22 lakh.
- VX Trim: Prices for this mid-spec trim rose by Rs 13,590. The manual transmission model is now listed at Rs 13.75 lakh, and the automatic variant at Rs 14.91 lakh.
- ZX Trim: The flagship trim saw an upward revision of Rs 9,990, bringing the manual price to Rs 14.98 lakh and the automatic to Rs 16.16 lakh.
| Elevate Variant | New Price (Lakhs) | Old Price (Lakhs) | Difference (INR) |
|---|---|---|---|
| Manual | |||
| SV | 11.6 | 11 | 59,990 |
| V | 12.06 | 11.96 | 9,990 |
| VX | 13.75 | 13.61 | 13,590 |
| ZX | 14.98 | 14.88 | 9,990 |
| ZX Black | 15.07 | 14.98 | 9,990 |
| CVT | |||
| V | 13.22 | 13.12 | 9,990 |
| VX | 14.91 | 14.77 | 13,590 |
| ZX | 16.16 | 16.06 | 9,990 |
| ZX Black | 16.25 | 16.15 | 9,990 |
| Price in Lakh Rupees (Ex-sh) | |||
All prices quoted are ex-showroom. Consumers opting for the ZX Black variants will continue to pay a premium of Rs 10,000 over the standard ZX pricing.
Honda Discounts in January 2026
While the table shows an increase, the market reality is different. In January 2026,
Honda is offering some of the highest discounts in the SUV segment:
Cash Discounts: Up to ₹50,000 on select trims.
Exchange Bonus: Up to ₹40,000 for your old car.
Corporate & Loyalty Benefits: Additional savings for existing Honda owners.Total Savings: Potential buyers can save up to ₹1.76 Lakh on MY2025 (Model Year 2025) inventory, making it the best time to buy before the older stock runs out.
Future Roadmap and SUV Strategy
The price revision occurs as Honda shifts its focus toward a more premium and SUV-centric portfolio. Out of the ten new vehicles planned for India by 2030, seven are slated to be SUVs. This strategy includes a mix of localized production and premium imports. Key highlights of the upcoming roadmap include:
- The introduction of the Honda 0 Alpha, a dedicated electric SUV focusing on localized propulsion technology.
- The potential launch of the ZR-V to further strengthen the internal combustion engine (ICE) SUV lineup.
- A renewed focus on “halo” cars via the Completely Built Unit (CBU) route, including the Prelude sports car.
As Honda continues to streamline its three-model lineup—consisting of the Amaze, City, and Elevate—these pricing updates reflect the brand’s evolving position in a market increasingly dominated by high-riding vehicles.
